A Kagool Director, Craig heads up Kagool in Manchester. Craig is a straight talking digital strategist and problem solver who loves new digital experiences and sharing them with colleagues and clients.

Digital Strategy: A sound, detailed 18 month rolling plan is essential to keep an organisations digital progression in line with business goals. Craig works with clients to formulate strategy that includes all aspects of their digital presence including website, mobile marketing, search marketing, social media, CRM, digital advertising, online PR and email marketing.

Search Engine Optimisation: Modern SEO relies on a number of key disciplines and has impact on every aspect of digital publishing. Craig’s modern approach to the subject is backed by nearly two decades of experience and delivers great results for clients.

Content Marketing: Successful content marketing impacts all other digital elements search, social media and website updates. Craig’s cross discipline approach to channel selection, timing and reporting of activity is crucial in making campaigns successful.

Paid Search & Display Advertising: This forms an organisations online advertising strategy. Craig has devised, manages and delivered campaigns across multiple media channels including Google AdWords.

Social Media: The clients aims, social media channel selection, timing of updates and style of engagement are just a few elements in successful social marketing. Craig has delivered social media campaigns across all of the main platforms and integrates this activity in to wider content marketing campaigns including search marketing, online PR and CRM.

Analytics: Craig evaluates the success of digital activity, attributes response to different activities and identifies actionable insights that will improve performance from different analytics tools, like Google Analytics.

Training and Coaching: Craig is an experienced digital trainer and has worked with the likes of Manchester Metropolitan University, Leeds University Business School, Institute of Direct and Digital Marketing (IDM) and Chartered Institute of Marketing (CIM) to deliver sessions and workshops covering all aspects of digital marketing. He also coaches on a one to one level clients and colleagues.

Ecommerce: Craig has worked with many ecommerce clients to increase sales and grow revenue from online sales. Identifying improvements in website performance, suggesting opportunities to improve conversion and improving calls to action are three examples of ways that Craig can help digital retail businesses.