Christmas Statistics | The 12 stats of Christmas

12 Christmas statistics to improve your festive digital marketing performance

Christmas Statistics

Christmas decorations are being pulled out of storage, lights are going up and people are debating which brand has the best Christmas TV ad over a mulled wine (or two).

We love this time of year, so we’ve pulled together the best digital marketing statistics to share with you each week in the run up to Christmas.  

Christmas Statistics Infographic 1

1. Since 2014, UK shoppers have made more internet searches for Christmas than anywhere else in the world. Searches in the UK are 66% higher than in the US and 12% higher than the closest rival Ireland.  This is a great opportunity for brands to capitalise on the high volumes of online traffic with some tactical SEO marketing.

2. 1 in 4 online purchases are made on mobile devices. That figure is expected to rise for 2018. A mobile optimised website isn’t just for Christmas, it can help increase revenue all year round.

3. Online searches for cocktails peak on Christmas Day and New Year’s Eve with searches over the two days 144% higher than the rest of the year. Budding beverage copywriters, get your content at the ready to get that top spot in Google’s search results pages.

4. Instagram has 1 billion users and 86% of top global brands have accounts. Social media and influencer marketing is on the rise for B2C and B2C. It’s time for organisations to start considering social media in their digital marketing strategy.

If all you want for Christmas is for your digital strategy for 2019 to be in order then get in touch today, we’d love to hear from you. 

Check back next week for more festive stats. 

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