Use our CMS comparison checklist to help choose the right platform for your enterprise organisation
A content management system (CMS) is a software that enables organisations to create, manage and publish content on their website. For larger businesses and growing, ambitious companies, a CMS system needs to be scalable. When conducting a CMS comparison it is important to consider the website and data management tools alongside CMS capabilities to fully evaluate the potential return on investment.
Carrying out a CMS comparison can be difficult, with a plethora of systems available. This can be overwhelming for organisations. A simple way to understand what is suitable for your organisation is to firstly look at the most suitable solutions available. These include open-source and closed-source software which have some key differences that are important to consider during any CMS comparison.
What is an Open-source CMS?
This software is free to use and ‘open’, quite literally, for any individual to develop or modify. Software is often highly customisable; however, this comes with some associated cost which can mount up. Like anything free in life, there can be drawbacks. The biggest risk is security. As open-source code is widely accessible, development teams need to stay one step ahead of hackers keep websites powered by an open-source CMS secure.
What is a Closed-source CMS?
Also referred to as proprietary CMS, closed-source is designed and owned by one company. This means closed-source software requires a licence and specialist developers to programme. Unlike open-source software, closed-source websites are designed to the organisation’s requirements and built to specifically achieve set goals. If your organisation is focused on growth and customer experience, closed source sites tend to be equipped for scalability and speed; generally, a closed-source infrastructure is best suited for enterprise level organisations.
There are several important points to consider when looking for a new platform.
What are your digital goals?
Having a clear digital roadmap helps to inform which features and capabilities are required from a CMS platform. Organisations that consider software that includes inbuilt analytics, A/B testing and other performance tools facilities, early on in their CMS comparison journey remove the risk of having to invest more later down the line.
Is the solution future proof?
Evaluating where your organisation is now and where it’s likely to be in the long-term can save a lot of headaches for businesses; digitally and financially. Ensuring the chosen CMS software has the power to scale with your organisation is key during CMS comparison. Identifying if your website needs to be flexible to changing volumes of traffic will help in narrowing down the best solution for your business.
Who will need to access your site’s content or data?
If your organisation has a large marketing team or operates in multiple territories, considering a platform that allows a spectrum and hierarchy of user profiles for content editors, authors and management.
Does your organisation already have other systems that need to be integrated, or replaced?
Choosing a new platform is a big business decision and understandably, if organisations already have current systems, like a CRM, in place. It is vital to consider how a new platform would integrate is important during CMS comparison. Alternatively, an investment in a sophisticated platform might streamline multiple tool management for organisations and free them up to cancel various subscriptions to redundant software.
How will your platform support your digital marketing campaigns?
If creating engaging digital marketing campaigns is important to your organisation, its important to look for a platform that is going to have extensive digital marketing capabilities, including content editing and publishing features. We’ve pit Sitecore vs WordPress to detail how these two popular, but very different platforms compare in terms of marketing integration, functionality and testing.
Getting a new powerful piece of software is exciting, especially if you’re an ambitious organisation that’s keen to start making waves digitally. However, if you don’t have the resource internally that can ensure your business is getting the most out of your CMS, you’re not going to be achieving your digital goals.
It is important to be aware from the start that different platforms offer support and training across a wide spectrum. Lower tier software tends to be reliant on a network of volunteers and online support which is good if you have some experts in-house that just need to be pointed in the right direction.
For more complex platforms, that include a wide range of features, it’s wise to review the training and support available to make sure that your organisation gets the most of out their investment. Partnering with a digital agency that is a trusted software partner, like Kagool, is a great way to make sure your solution is built to a premium standard from the offset. This helps our clients avoid unnecessary expenditure later down the line and gives them access to a long list of our industry experts that specialise specifically in our clients’ CMS, Sitecore.
Narrowing down your shortlist can be difficult that’s why our experts have pulled together a fair analysis of Sitecore vs the most common CMS platforms they usually compete against. All organisations have differing needs so whether you are a large enterprise with multiple sites or a mid-tier UK based organisation discover which platform is best for you in our CMS comparisons:
If you’d like to know more about how we can help with your CMS selection process, or have any questions about the benefits of Sitecore CMS – get in touch, we’d love to help. Or fill out the contact form below.