The list of content management system (CMS) platforms keeps on growing. Which CMS platforms are best for enterprises?
Enterprise organisations have complex website requirements. CMS platforms for enterprise organisations need to accommodate a wide range of features and functionality relating to:
- User experience features
- Marketing tools
- Systems integration
Ultimately, a well-designed, built and optimised website should be the driving force that empowers enterprises to achieve their digital goals. Outlining what your objectives are early on in your decision making will make the whole process of CMS comparison a lot easier.
Basic CMS platforms need not apply
The digital world has evolved rapidly, and not just for businesses. The growing popularity of voice assistants is a recent demonstration of this evolution. In 2014 the first voice assistants were launched. Within 5 years 2.5 billion are in use – almost a third of the global population. Ambitious organisations require an agile digital strategy, and therefore look only for CMS platforms that are future proof.
Enterprises need to be innovative in creating seamless user experiences, allowing their audiences to connect with them across any device, at any time and feel valued. CMS platforms that have features like personalisation, machine learning (ML) and omnichannel capabilities can help achieve this effortlessly. Gartner’s 2019 Magic Quadrant marked Sitecore and Adobe as leading global digital experience platforms. These platforms are leagues ahead of other CMS platforms that rely on endless plugins and lack partner support or training.
Find out more about Sitecore vs Adobe or Sitecore vs a range of other platforms in our detailed comparison guides.
Gartner seal of approval
Sitecore is a sophisticated and powerful digital experience platform that’s built with Microsoft’s .NET framework. It’s earned a reputation amongst enterprise level businesses for its reliability, scalability and robust infrastructure. Unlike basic content management systems, Sitecore allows organisations to manage all their digital content in one place. The platform’s multichannel capabilities (known as Sitecore Omni) allows users to monitor activity across social channels, multiple websites, apps and any other digital channels.
Sitecore also is designed to store, manage and help users make sense of big data using features Sitecore xDB and Sitecore xConnect. Unlike lower-tier CMS platforms, Sitecore CMS comes with an extensive portfolio of Sitecore features that equip marketers with the tools they need to create, execute and report marketing campaigns.
Adobe also describes itself as an experience management system and offers similar capabilities to Sitecore. This includes personalisation and artificial intelligence (AI) tools similar to the AI and ML component, Sitecore Cortex. Despite its impressive tool selection – Gartner reported that due to their feature portfolio primarily stemming through acquisition, customers are finding some Adobe products difficult to integrate within the Adobe Experience Cloud.
Enterprises often experience changes in traffic volumes and so its vital to have a website that can handle those shifts. Although Adobe’s scalability is impressive and well-suited to enterprises, it still doesn’t stack up to Sitecore’s Platform-as-a-Service (PaaS) which gives user the chance to integrate with the cloud and decide on the suitable amount of capacity they want to use. It’s these refined details across the platform that makes it just fall shortly behind Sitecore and the best system for enterprises.
What CMS is best for your organisation?
Making the decision to upgrade or move platforms is a big choice and should be carefully considered around your digital transformation strategy, overall digital goals and budget. We have over 20 years’ experience helping enterprise level businesses achieve their goals and are a longstanding top tier Sitecore Partner. Contact us to discuss your requirements and find out if Sitecore is a good fit for your business.