Our digital predictions for 2016
The end of the year is fast approaching. And like any good digital agency, we’ve got one foot in the future. Some of Kagool’s best and brightest digital experts have looked into their crystal balls (or Google). They’ve come up with a few ideas of digital trends you’re likely to see in 2016:
Marcus Taylor – Marketing manager
Marcus always has an eye on the future. His predictions for digital trends in marketing are:
- There’ll be a greater push towards customer experience and contextual marketing across devices.
- The move towards mobile will accelerate. We’ll see more mobile payments, for example. Social media will also be more mobile-focused.
David Moore – Frontend team leader
Dave shares his thoughts on what digital trends will affect frontend development in 2016:
- The React Native framework will become more prevalent, as an alternative to building for iPhone and Android apps. It’ll become simpler to turn your site into an app.
- Advances on mobile performance. There will be a rise in device agnostic websites – a development on mobile responsive design. Basically, your website won’t care what device users are on.
Justin Rowe – Head of design services
Justin made some predictions at the end of last year. He claims that a lot of them still stand. Nevertheless, we pushed him for predictions on 2016 digital trends:
- Increased use of Microinteractions to communicate feedback, help and current status.
- Flat design evolving to take on aspects of Googles Material Design.
- An end to the “above the fold” myth for well-designed pages.
- Content strategy and UX design being mutually supportive.
- The Internet of Things (IoT) starts to become a reality.
Darren Webb – Head of development
Darren has some ideas about 2016 digital trends for developers:
- Big data will continue to be the norm. But it will also become more widely used.
- Microsoft will change their accreditation scheme –it’s bound to happen soon.
- More CMS implementations will start to use content delivery servers. They’ll use Google to host all their data.
Ian Graham – Senior consultant developer
Ian shares his digital trends predictions for backend development:
- Webforms will become legacy technology. They’ll probably be completely replaced by MVC. Microsoft will announce this at some point.
See you next year
From the entire team at Kagool, we hope you have a wonderful Christmas and New Year. We can’t wait to see what 2016 will bring. And we’re curious to find out which of our digital trends predictions come true. We’ll see you this time next year for 2017 digital trends.