Kagool's Discovery Process explained
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Our Discovery Process explained

Curious about our approach to design approach?

We get a real kick out of taking on difficult challenges and finding smart, simple answers.

Our Discovery Process allows us to ask the right questions to get to these answers.

We asked Justin Rowe as our Head of Design Services to explain the aims of our Discovery process.  It's inclusive and allows you to understand what we are building, based on business value and audience requirements. Through this we deliver a website strategy that will add real value to your business

Video transcript text

I'm Justin Rowe, head of design services at Kagool.

Our approach to meeting customer requirements is fairly well structured.  It's called discovery; I think it's a fairly well known industry term and it's basically a process we follow that has various inputs and outputs and workshops and facilitation techniques that allows us to fully understand what your business is about, what it's trying to achieve and how we can best deliver based on the overall high level requirements of a project or programme of work.

The 3 main stages for discovery is immersion, discovery and design.

The immersion process basically allows us to understand who your organisation is, what they're trying to achieve, what business value we can add to within the project and who your user or customer base is, what they're trying to achieve, what their goals are and tasks.  We try and understand what metrics and KPIs you have or help you create them so that we ensure that we're adding business value and that can be tracked, and it also involves understanding who your audience is.  So we would normally run workshops around persona creation to understand who the audience is, what different types you have of audience.  It can be internal as well, so that we actually build the website for that audience. 

The discovery phase, the main meat of the discovery process, is around understanding creative requirements: that's user experience, visual design and brand; the content, which includes data, information architecture, site map navigation; and technical, which is around system architecture, the infrastructure for hosting, integration points and any non functional such as browser or device types that can affect the overall design; and the design phase which is what most people would recognise and that's doing low fidelity wire frames to understand where the content will go and what data structure is; and the high fi wire frames which is more about page types and layouts.  Then the visual design, which is layered over the top of that, which is generally what most people would understand as being design.  It's a more structured and more logical sequence to follow.

I think the process itself is there to help the customer.  The way that we work together is through workshops, facilitated exercises to gain information and to transfer knowledge and the discovery process is about understanding those requirements and needs and getting them into a format that can be outputted and passed on to the build team.  It's very inclusive but not overly demanding.  It allows you to have sign off points and check points throughout the whole project.  It allows you to understand what we're building, based on research and fact and opinion.  Everything we do is justified and can be tracked back to a point and the decisions that are made, so it's a lot easier for change to be controlled.  Everything we do is based on business value and audience requirements and that's how content should be written and structured and stored in the system, so even just basing everything you do on a day to day basis on your personas that we would have created in discovery is going to allow you to define a content strategy that's going to work for you and that will guide your marketing and sales activity in a far more structured way. 

The largest benefit is going to be that the website that we deliver is actually going to work for the people that use it, but also it's going to add real value to the business and that value can be tracked so that the benefit of the project can be seen way after the go live date.

I would recommend Kagool's discovery process to a customer, purely because we know it works.  It's evolved, it's always evolving, it never stands still.


Justin Rowe

Head of Design Services

Justin had a previous career in the armed forces, a tank commander; he claims this led naturally on to web development, interaction design and user experience! Justin heads up our multidisciplinary Design Team.

In his youth, he competed in biathlon and was army downhill mountain biking champion, (possibly because no one else turned up to compete). Away from Kagool he enjoys spending time with his family and his tropical fish.