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Guinness Partnership Sitecore mobile website

Guinness Partnership Sitecore mobile website

15 April 2014 | News and Insights

A new mobile website designed and built in Sitecore CMS

The Partnership is one of the largest affordable housing and care providers in the country and a longstanding customer of ours. The digital team approached Kagool with an objective of offering a mobile version of their website to their 120,000 customers.

The mobile website has now launched and ensures an outstanding user experience regardless of device. Over 20% of customers visit the website on their mobile phones and this figure is growing rapidly each year.

Different approaches were discussed (responsive, adaptive and hybrid) before it was agreed that a hybrid approach would be preferable, meaning an optimised user experience and flexibility. It would also be the recommended approach for ensuring future development to the site. Kagool’s Design Services Team then worked closely with the Partnership to create mobile wireframes, built prototypes, rigorously test and ensure that the website is Sitecore DMS ready.

Because the website operates as a mobile version of the existing site, the Guinness Partnership digital team will continue to have control over all content, without needing to invest in any ongoing dedicated mobile specific content.

The mobile site offers all the functionality of the desktop website such as…

  • Multi-region content
  • Care home search
  • Property search
  • Report a repair
  • Pay your rent

Talk to us about building mobile Sitecore websites.

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