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Kagool launches new global website for The Formica Group

Kagool launches new global website for The Formica Group

01 June 2016 | News and Insights

Kagool work with Formica’s global teams on their new digital strategy following a complete website rebuild

We’ve rebuilt Formica’s corporate website to help them deliver a fresh digital strategy. With multiple launch phases occurring over the past year, the new site has improved the global brand’s performance and user experience (UX). As enterprise website design and digital strategy specialists, we’re proud to be Formica’s digital partner.

Formica Group is the leading provider of branded surfacing solutions for commercial and residential customers. They have worked closely with architects, designers and developers worldwide for over 100 years. With our UX focused website design, they can now offer a more personalised customer experience.

Formica’s new website covers an impressive 28 countries in 18 different languages. Since the site’s launch, Formica are already seeing impressive results. They’ve had a significant rise in traffic and engagement from visitors. This has led to an increase in sample orders, leads, revenue and improved brand awareness.

And if that weren’t enough, we’ve recently earned ‘Best Use of Content Management’ at the Sitecore Experience Awards with the Formica website project.

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