Why data driven organisations choose Sitecore 9
Sitecore 9 uses personalisation and machine learning to help clients improve their return on digital investment from digital marketing
Sitecore 9 is smarter than ever before. Key features include:
- Data centralisation
- Backwards compatibility
- Simple migration
The platform has simplified processes for marketers and non-Sitecore developers. With every new release and development, Sitecore ensure that the platform is easy-to-use, accessible and scalable.
Sitecore 9’s web forms empower marketers to capture more data
Web Forms for Marketers has helped hundreds of organisations’ marketing teams drive conversions. In Sitecore 9, a new form feature joins Web Forms for Marketers (WFFM), Though WFFM is fully supported in Sitecore 9, allowing existing users to upgrade and still keep current forms fully functional, the new kid on the block makes form process faster and more streamlined.
Sitecore forms has a drag-and-drop layout and is extremely easy for marketers to quickly create, replicate and publish new web forms. All forms are reusable and reskinnable, meaning users spend less time building forms and more time collecting valuable customer data.
Sitecore’s web forms feature also allows more complex multi-step forms, which can sit across more than one page. These can be used for:
- Membership sign up forms
Sitecore 9 is ideal for organisations with a data driven marketing strategy. The forms can capture more data than previous versions from your audience, valuable data that can form the basis of you next successful campaign.
Cut project time by migrating content from legacy versions of Sitecore
Sitecore 9 offers easy migration of content from legacy versions of Sitecore. This allows you to move projects forward quicker and spend less time on repetitive tasks.
With your content migrated and taken care of, you can work smarter, not harder. You’ll have more time and budget to deliver business-specific value to your clients.
“Is my legacy Sitecore version supported?”
Sitecore supports content migration from versions 6.6, 7.2, 7.5, and 8.0. Those using version 8.1 and 8.2 can simply upgrade to 9 in what Sitecore is calling their easiest upgrade process yet.
Save time and money with SXA
In our recent article on Sitecore Experience Accelerator (SXA), we highlighted how its circular processes involve developers, designers and content editors in projects from the very start.
With a focus on unified development and design, Sitecore SXA removes haphazard project changes and moving deadline dates, increasing productivity and keeping your production teams happy.
In Sitecore 9 this feature has transformed the way projects are planned for the better.
Personalised experiences create premium customer experiences
When customers land on your site, you want them to feel as if the experience is tailored to their exact needs. This is called creating a complete customer experience, it’s a seamless ‘feel’ that runs through all digital and offline interactions between brands and audiences.
This is what builds trust and in turn, long-term customers that come back time after time. Sitecore 9 allows marketers to take the reins on delivering a unique customer experience using the personalisation feature.
Find out more about how you can use Sitecore personalisation to produce a digital return on investment.
Unify and centralise data with xConnect
xConnect is a single, unified API that centralises data and supports the Internet of Things. It resulted from a bid to bring separate elements together and simplify the customer retention process. In Sitecore 9 isolated data became a flexible tool to be used for insights and return on investment.
The tool’s most impressive feature for marketers to take full advantage of, is its ability to record customer interactions and communicate them back to the CRM.
Non-Sitecore developers can get started on Sitecore projects quickly
Thanks to some intelligent features in Sitecore 9, front end developers now no longer have to be Sitecore experts to build in Sitecore. Sounds strange? Let us explain.
Reach more customers by taking content outside the box with Sitecore 9‘s Headless feature
With Sitecore’s headless CMS feature, you can create content within Sitecore, but publish it elsewhere.
Linking with apps, fitness devices and the Internet of Things, Sitecore 9 acts as a content creation tool for these external platforms. This is a great tool for amplifying content and getting it in front of a wider audience.
Create campaigns quicker with Omni-channel marketing automation
Centralisation, integration and unifying were the words that dominated a lot of the conversation when Sitecore 9 was launched. But the core message that underpins it all is, Sitecore 9 makes everything straightforward.
Marketing is no exception to this rule, and with Sitecore’s Omni-channel marketing, its brought together email marketing, web forms and CRM as part of a drive towards marketing automation.
Sitecore’s Marketing Automation visual campaign builder tool is key to this. The tool is simple to customise with its drag-and-drop functionality, meaning you can be working on generating leads through custom campaigns. The automation tool even comes with pre-equipped sample templates, right off the bat.
Know your customers inside-out, then sell effectively to them with Cortex machine learning
Sitecore’s machine learning feature, Cortex, is a big part of this process. You have to have been living under a rock to not have already heard about it. With Sitecore Cortex, you can teach Sitecore to deliver better-targeted experiences for your audiences.
With new insights, you’ll soon be able to find new audiences to target, see what works and what doesn’t. Content can be tested and optimised on-the-fly to increase traffic, leads and, in turn, revenue.
Mastering this tool will take away extra hassle and cut down on time, delivering a more complete marketing experience across the board.