Why buying a Sitecore licence makes sense for mid-large size businesses
With so many open source and commercial options available why take the plunge and opt for a Sitecore licence? For starters, Sitecore is highly rated by independent analysts like Gartner and Forrester. Sitecore topped the 2015 WCM Gartner Magic Quadrant for its Ability to Execute.
Here are seven other compelling reasons to buy a Sitecore Licence:
1. Access to Sitecore’s class leading customer experience platform will help you raise your businesses digital maturity. There are many reports and models highlighting the performance advantages digitally mature businesses enjoy. A Cap Gemini global study found digitally mature companies outperform their competitors with 9% more revenue, 26% greater profitability and a 12% higher market valuation. Get a Sitecore licence now and join the party
2. A full set of awesome marketing tools. Sitecore gives marketers the tools to create amazing experiences for their customers. All built into the platform. These include:
- Personalisation. Deliver personalised, relevant and timely content to individual customers.
- Automatic testing and optimisation of content, segments to target and conversion paths
- A single customer view. Sitecore xDB stores all the data you collect on individual customers. Online and offline
- Sitecore Analytics. Measure campaign success and engagement at an individual level
- An email campaign manager
3. Excellent system security. Perhaps not the sexiest reason but as a licenced product Sitecore features very intricate security measures. You can sleep soundly knowing your site is less susceptible to hacking attempts
4. A clearly defined product roadmap means you’re futureproofed. Sitecore continues to evolve and be improved. As new technologies become available they will be added to Sitecore’s development roadmap
5. Scalability. Sitecore has been structured for high performance and unlimited scalability. Great if you’ve got lots of content, multiple brand sites or operate multi-nationally. Also the price you pay for a Sitecore licence reflects the size and scalability. It’s a flexible licencing model based on the number of Sitecore Server installations you need and the number of simultaneous users you have (content editors, developers, designers etc
6. Integration. Sitecore is very friendly towards most other third party software. The general rule is ‘as long as it has an API Sitecore will integrate with it’. You can connect your CRM, ERP or ecommerce software to get even closer to your customers
7. Good value for money. For many mid-large size businesses Sitecore offers the best value for money. It’s not as expensive as its closest commercial platform competitor Adobe. And while open source options are fine for simple projects costs rapidly rise once some complexity is added