Sitecore vs Magento | Which is the best ecommerce platform?
Sitecore vs Magento are two surprisingly similar yet very different digital platforms. Where one is an open source, convenient for all shapes and sizes of businesses-type platform (Magento), the other is a top-tier, enterprise-focussed platform offering custom, personalised experiences for customers (Sitecore) – they do in fact have quite a few similarities.
Depending on whether you run a smaller business or a larger one, whether you put the focus on features and whether or not a dedicated support service matters to you, will influence which CMS you choose. In this article, we put Sitecore and Magento head-to-head, to see which one comes put on top.
Round one: personalisation and customisation
The modern consumer expects to see their name when they log into an ecommerce website, they expect recommended products based on their recent browsing history, orders and quick repeat ordering. While the open-source Magento is capable of the above with the right third-party developer extensions plugged-in, for the ultimate personalised enterprise experience, you may want to look beyond this.
Sitecore is the king of personalisation. This is not an opinion, rather it’s a well-known fact that the platform is customisation-focussed. With this in mind, it leads the way by offering unrivalled control over what users see and experience when on your website.
Sitecore’s personalisation features are deeply embedded into its ecosystem, so much so that they feed through to its automated marketing tools, allowing marketers to serve different users with unique, varied content based on their interests and behaviours. Here, you have a truly custom, personalised user experience like no other.
Round two: future-proofing and scalability
Investing in a new content management system isn’t just about solving the business problems, challenges and issues you have now, but it’s also about anticipating the challenges of the future that will arise when your business grows, scales back or transforms completely.
This is where Sitecore’s Platform-as-a-Service (PaaS) features and cloud functionality really shine. Being able to scale your server usage up and down with the seasons means that you only ever pay for what you use, and can upgrade in an instant as opposed to installing new physical kit on premise.
Other future-proofing features come in the form of Cortex, Sitecore’s machine learning functionality, which lets users programme the platform to recognise patterns and customer behaviour, using it to your business’ advantage in the long-run. This kind of feature is sure to be commonplace in the next few years. With Sitecore, it can be yours today.
Magento also has one eye on the future, with a strong community of developers keeping the flame alive. With Magento being open-source however, a lot of the growth comes from the developers’ extensions, which is not ideal for everyone. Also, with a community ‘doing their bit’ to keep Magento up-to-speed, there’s also the added factor of relying on the community and the uncertain future of its existence.
Whilst it is showing no signs of decline as of now, it is something to bear in mind if you’re a large business committing a lot of time and effort into setting up with Magento for the long term.
Unlike Sitecore, Magento has a history of infrequent updates and its latest release of Magento 2 was closer to new piece of software rather than an upgrade. Magento customers should consider these changes for their long-term digital strategy and be aware of the additional time and investment to new plugins, new processes and training that they’ll need to commit to.
Round three: content management and publishing
Magento has a solid content management offering, and for an open-source application, the level of control you have is decent. You’re able to effectively produce blogs and forums with the plug-ins. However, without even a WYSIWYG editor or the ability to preview your content. Magento’s content offering looks lacking next to Sitecore’s and many Magento installations rely on WordPress to fill this void.
When getting to grips with Sitecore’s out-of-the-box content management and publishing features, you’ll soon find that this is in fact a powerful, personalised publishing platform aimed at enterprise organisations who want it all. From easy-to-use basics, such as inline content editing and making changes to the page from a ‘browsing preview’-type view in Experience Editor, through to precise, data-driven A/B testing on content and being able to manage marketing rules to ensure that suitable content is shown to the right audience – Sitecore simply thrives in the arena of content management and publishing.
Round four: support
As an enterprise service, you can expect proper support from Sitecore. Magento also offers varying support packages, and in all honesty, the success of your CMS support depends on whether or not you choose the right partner.
Here at Kagool, we offer a full managed service that goes beyond typical email-only contact, providing 24/7 cover, proper service level agreements, phone and support portal contact and the highest number of Sitecore MVPs (Most Valuable Professionals) in any agency in the UK.
As a Platinum Sitecore Partner, we can offer all of the above and over twenty years of experience implementing both new build and audit and adoption projects for a variety of customers, across a range of sectors, industries and continents.
For more information on what support we offer, read our article on getting Sitecore support right. Alternatively, ask us about a Sitecore demo, or just get in touch with us for a general chat about your requirements – we’re a friendly bunch!