How to offer a great user experience on your website
If your website delivers a great user experience it’s bound to be more successful. Without considering UX, there’s very little hope of reaching significant business goals.
It’s hard to define. But it’s not something that you create –that’s really down to each individual user. You can only work towards making a good user experience possible. And to do this, you need to give users the tools to interact with your business simply and effectively.
The bottom line is, whoever you’re targeting, your website is designed for your users. Your website is often a customer’s first impression of your brand. So it should speak the right language and look the part. But it also has to be accessible and personalised for their specific needs and preferences. If it doesn’t appeal to them or isn’t easy to use, they’ll go elsewhere. Simple as that.
From the home page to the FAQ’s, good user experience lets users get exactly what they came for. So they won’t have to call your support line for help or lose their way on the purchase path. Designing your website with UX in mind will help you reduce costs and see significant ROI.
It’s important to remember that creating a good user experience isn’t just down to the UX experts. The UX team enable good user experience, but your business has to deliver it. All the visual design stuff is just the tip of the iceberg. Good user experience design has to venture a little deeper.
With that in mind, we asked our UX team for their best practice guidelines. When building a Sitecore website, they focus on:
There are many models that can help guide you when considering user experience. Two popular user experience models that we use are Maslow’s hierarchy of needs and Jesse James Garrett’s design principles.
This model highlights the importance of different UX design aspects. At the base of the pyramid we’ve got purpose. Understanding the point of your product or service for users drives good user experience. As we work our way up, we consider what our design really needs. Purpose, function, clarity and usability are essentials for good user experience. To push ourselves further, we work towards making websites enjoyable for users too.
This model is one of the driving forces behind our pre-build phase of a project. Our in-depth Discovery process helps us establish your UX personas and wider business goals. Once we know what you want and what your customers want, we work our way up from the basics. We use information from pre-build to fuel the entire build. That way we can be sure that everything we’re doing is purposeful. And we can check that our customers are happy at each stage. So there is method to our madness.
Our approach to website design combines UX and visual design at a basic level. With both in mind, we create wireframes and build your site upwards. Wireframes help us to map out a website build and make sure it’s functional, with a solid structure. But also that it has the right information and attracts the right audience.
We aim for a completely adaptive, responsive design so you can meet every users’ needs and create a good user experience. We’ve designed enterprise level sites that deliver good user experience for a number of customers, including Formica, British Gypsum, Fairtrade and Welsh Water.
If you want to know more about building great customer experiences or our approach to enterprise website design, check out our blogs. If you’re looking to improve your website’s user experience or find out how we can help with your next project, get in touch.