Websites for manufacturing companies

24th December 2015
News and Insights

How Sitecore can supercharge digital marketing for manufacturers

What’s in the guide?

For marketers of websites for manufacturing companies, the benefits of an engaging and user-friendly website is undoubtable. Many manufacturing companies stick to traditional marketing tactics and fail to appreciate the benefits of digital marketing. But it’s clear that enterprise website design plays an important role for manufacturing marketers. Whatever your stage of digital maturity, we can help you harness the power of Sitecore to achieve digital transformation.

Our work with British Gypsum, part of the Saint-Gobain Group, involved migrating their website to the Sitecore platform from an outdated CMS. Sitecore gave British Gypsum customers easy access to the large amount of files and downloads they offer. This ultimately saved them time and money.

Our helpful guide gives manufacturing marketers insight into using Sitecore to supercharge digital marketing, including:

  • Generating leads with quick and easy content marketing
  • Increasing conversion using personalisation
  • Increasing engagement with cross channel automation
  • Using easy system integration to get a single view of marketing strategies
  • Improving your social media presence to engage with wider audiences
  • Quickly attracting global audiences with video marketing
  • Improving Google rankings with easy SEO tactics
  • Controlling your sales funnel to streamline purchasing
  • Improving your digital strategy with analytic data and testing
  • Getting a single view of your customers with Sitecore Experience Profile
  • Easily managing multiple brand websites, multilingual and different territory sites from a single Sitecore installation

We also take a look at some Sitecore case studies:

  • How we helped solve the big challenges faced by a couple of our manufacturing clients –British Gypsum, Formica and Allergan
  • How Dyson used Sitecore to improve brand perception