Telligent

Kagool launched Telligent’s search strategy to increase organic traffic to their new website build

A leader in community management software applications, Telligent, now part of Verint Systems, along with their social product, Telligent Community, combines modern collaboration technologies into a single-pane-of-glass application. Telligent provides organisations with the ability to create and nurture digital communities for both their external customers and partners as well as internal employees across the entire spectrum of industries and sectors.

“Our goal was to increase our organic traffic and digital presence with our new website launch. We wanted to increase our profile in both the UK and the USA, so choosing the right partner was crucial.”

Farrukh Iftikhar

Sales Director, Telligent/Verint

Impact

Reduction in bounce rate across core journeys by 12%
Achieved page one rankings in both the UK and US for relevant, high volume search terms, which now drive leads
Implemented a custom tracking solution, which generated 32 leads on average each month from organic traffic

The challenge

“We approached Kagool to work on our search strategy because we were aware of their status as a well-respected digital agency. We also wanted to work with a partner who would keep an open flow of communication and incorporate our business needs into the overall strategy. Kagool has been that partner.”

Jon Allen

VP & GM, Communities & Web Self-Service

As Telligent launched their new website, it was crucial that they worked together with a capable digital agency to ensure that their changeover was not detrimental to the company’s search rankings and digital presence.

In addition to this, Telligent did not currently have a search marketing strategy in place, which meant that there was an opportunity to grow the brand’s digital reach through SEO, technical changes and content strategy.

The approach

Health-checking the new build

As Telligent’s website had just launched the moment we started working with them, ensuring that the new build was technically sound from an SEO perspective and was sending the correct signals to search engines was paramount.

This meant checking and implementing page re-directs, as well as investigating the state of internal links and conducting a general health check of the website as a starting point.

For effective future tracking, we set up the website in Google Analytics and began our ongoing process of monitoring and gathering tagged data.

Crafting a content-led keyword strategy with targeted growth in mind

In order to optimally grow the amount of incoming organic traffic to Telligent’s website, our strategy was to target non-branded keywords that were service-focussed and lent themselves to informational blog articles and existing page optimisations. Picking out high search volume, non-brand phrases, we worked them into existing service and category pages where applicable.

We also created and built out a dedicated blog section, which housed informational and educational articles, along with business-problem focused feature-length pieces.

As a result of adding new informative content to the site we have seen pages per session increase by 19%, and the average session duration increase by 27% year on year.

Generating leads through an effective conversion strategy

Further to our initial Google Analytics set up, new goals were implemented to track conversions, these were: ‘contact us’, ‘request a demo’, ‘free edition download’ and ‘30-day free trial.’

Since implementing the effective tracking solution above, we have generated 32 leads on average each month from organic traffic alone.

Summary and next steps

In the 9 months since we first launched our search strategy, we have achieved page one rankings in the UK and US for a number of relevant high-volume search terms, largely contributing to organic sessions being up 9% year-on-year.

From here, continuation is key. By adding more content to the website that is both useful to the consumer and in line with data-driven search findings, we will continue to expand the number of keywords we are able to put Telligent on the map for, giving us a foundation upon which to build a steady influx of quality leads.

“The progress we’ve seen so far, such as the increased organic traffic and consistent influx of quality leads is exactly when we needed as a business on a global digital stage. The high quality of communication and weekly call updates we have with Kagool are the somewhat unquantifiable benefits that add real value to the service we currently receive.”

Jon Allen

VP & GM, Communities & Web Self-Service