Content and Digital PR Consultant

Think Different? Act Different? Join Different.

We're growing. Why? Because we love what we do, clients like working with us and the chances are so will you.

We're looking for a Content and Digital PR Consultant to join our growing Performance Marketing team. Working within the Content and Digital PR team, you will be working on a range of clients helping with the creation of content strategies and crafting copy for use on and offsite for clients.

We are looking for someone who has an eye for detail and experience working alongside an SEO team to create onsite content strategies to improve rankings, traffic and other KPIs, but also has the creativity and understanding of newsworthy content to feed into an offsite/Digital PR strategy.

Key Responsibilities:

  • Delivering content strategies for both onsite and offsite channels – such as blogs, landing pages, content hubs and outreach content
  • Creating content strategies in line with SEO recommendations to achieve objectives & KPIs
  • Experience using SEO / Reporting tools - ahrefs, SEMRush, Google Keyword Planner, Google Analytics, and Google Search Console.
  • Managing the full content process, including analysis, strategy, roadmaps, content briefings, content creation, proofing and reporting
  • Leading strategies for onsite content provided by clients in line with marketing plans and brand guidelines
  • Creating and owning content roadmaps for clients, reporting on the intended uplift
  • Creating strategy decks, training material and new business proposals to present internally and externally
  • Assisting with and inputting into new business opportunities, up-selling opportunities and involvement in client pitching to help grow the content offering
  • Carrying out focus analysis and content gap analysis
  • Identifying searcher intent vs the content needed whether that’s at an awareness stage or a conversion stage and being proactive
  • Optimising content to drive more search/organic traffic and meet additional objectives/KPI’s
  • Experience using GA and GSC to benchmark performance and spot content opportunities
  • Working with and presenting to clients to provide regular updates on the performance and production of the content strategies
  • Showing commercial awareness as well as brand direction helping the team to work more effectively
  • Working on a range of clients and projects at once whilst meeting deadlines.
  • Supporting internal teams to provide valuable input to client meetings and reports
  • Attending and supporting brainstorms across the Content and Digital PR team to create ideas.
  • Supporting with data gathering, research, copywriting, outreaching and reporting on Digital PR workstreams

Experience Required:

  • Good written and spoken English
  • Content strategy experience whether that’s in house or agency side
  • Experience of writing, proofing and optimising content
  • Good knowledge of SEO and experience using SEO tools
  • Good knowledge of Digital PR activities and campaign examples/formats
  • Strong communication/presentation skills
  • Computer and IT skills
  • Punctual with the ability to meet tight deadlines.
  • A problem solver with a driven and proactive mentality
  • Enthusiastic with a willingness to learn and understand clients and their specific industries

 

We pioneer digital excellence with leading brands for transformative business growth, serving your customers incredible experiences that make their lives easier. A global family of digital experts, we nurture our people to be the best they can be for themselves, our clients and their customers.

We deliver unrivalled solutions so you can anticipate change, adapt at pace and deliver at scale, using our core pillars of Experience, Technology and Performance. We are famous for our work with The Open, Southampton FC, Roquette, Biffa, and Welsh Water. With offices across the UK and in Europe, we are an agency without borders, delivering digital solutions worldwide.

We believe in collectivism and the power of the individual to change the world. Both as a business and with our clients. Together we make the incredible every day. We encourage our people to be the best they can be, for themselves, for our clients and for the greater good. We turn your ambitions into tangible reality. We partner you along the journey but know the final destination belongs to you.

Our flexible working practices and supporting benefits enable our employees to flourish.  With hubs in the UK in Manchester, Leeds, Cardiff, London and Vilnius, Lithuania, most roles are no longer location-dependent and working from home is part of our new normal.