Construction marketing

Construction marketing
28th January 2020
News and Insights

How digitally mature is UK construction marketing? Uncover which UK firms are performing best.

The construction industry is facing a digital revolution. Digital transformation is putting pressure on organisations to evolve technology, after projects are becoming more sophisticated and complex. Construction organisations must re-evaluate their digital roadmap to get ahead of the competition. We carried out in-depth testing and analysis around core aspects of digital effectiveness in the construction sector. The report focuses on The Construction Index’s ‘Top 100 Construction Companies 2018’.

Our 2020 Construction Digital Census report uncovers the digital maturity of construction companies. The report highlights strengths and weaknesses of the sector’s digital marketing. We’ve discovered opportunities that construction companies are missing out on. It’s an exciting time for the construction sector, for companies to take strides forward on their digital roadmap and implement a new digital marketing strategy.

Evaluating construction digital effectiveness

We analysed the digital effectiveness of the UK’s top 10 construction companies. Construction marketing performance was evaluated on factors such as: search marketing, video marketing, social media and email marketing. Companies were given scores for their performance in 8 different categories. This was then combined to determine their rank in the Digital Maturity League Table.

Construction Digital Census

The Construction Digital Census includes:

  • The Digital Maturity League Table
  • A detailed analysis of the core aspects needed for successful construction digital marketing
  • Financial success vs maturity
  • Insights and statistics that highlight digital transformation
  • Recommendations for implementing best practice

Ready to see the leaders in construction marketing?

Uncover which construction companies are digitally mature and which aspects of digital the industry is struggling to perform well in.

Download the 2020 Construction Digital Census report to learn unique construction insights and how to overtake the competition in an exciting market.