We uncover how leading businesses have performed digitally during the pandemic. Take a closer look at how coronavirus impacted digital performance in the 2020 FTSE 100 Digital Census.
Digital transformation has moved quickly in previous years. Putting pressure on organisations to evolve with new technology and consumer expectations. The COVID-19 pandemic has transformed consumer confidence, with anxiety levels pushing employees to work remotely. We carried out in-depth testing and analysis around core aspects of digital effectiveness in the FTSE 100.
Our 2020 FTSE 100 Digital Census report uncovers the digital maturity of leading organisations. The report highlights strengths and weaknesses of the UK’s leading organisations’ digital marketing and website performance. Our analysis uncovers some great opportunities that big businesses are missing out on.
Our researchers analysed the digital effectiveness and maturity of the FTSE 100 businesses. Performance was evaluated on factors such as: email marketing, search marketing, video marketing and social media. Organisations were given scores for their performance in 10 different categories. This was then combined to determine their rank in the Digital Maturity League Table.
The report includes:
We partnered with Sitecore to test, analyse and uncover which organisations are digitally mature, and which aspects of digital businesses are struggling to perform well in.
Download the 2020 FTSE 100 Digital Census report to learn insights on digital marketing and how to overtake the competition in an exciting market.