Digital marketing for financial services | Kagool uncover the digital maturity scores for UK building societies

27th November 2018
News and Insights

Find out how digitally effective UK building societies are

The financial services sector has been transformed by digital. It’s time for Britain’s financial services companies that are still resisting digital transformation to re-evaluate their digital roadmap and adjust, or they risk been overtaken by the competition.

Our 2018 Financial Services Digital Census has revealed the strengths and weakness in digital marketing for building societies. The report identifies what opportunities are being missed by the top UK building societies and offers how to achieve better results.

Researching digital marketing for financial services

In our research we reviewed the digital maturity of the top 40 building societies in the UK. We measured and analysed their performance across eight core digital aspects. These include search marketingemail marketing, mobile optimisation and customer engagement. Each building society is scored based on their performance across the eight areas of digital which gives them an overall percentage that determines where they rank in the Digital Maturity League Table.

The report includes:

  • The Digital Maturity League Table
  • Comparative analysis of the 8 core aspects required for digital success
  • Valuable insights and statistics to highlight digital transformation
  • Recommendations for improvement and implementing best practice

Ready to see the report?

Download ‘2018 Building Society Digital Census: How digitally mature are UK building societies?’ now to find out how well each organisation performed and where the benchmark is set for digital marketing for financial services.