Digital maturity model – How does your business stack up?
A digital maturity model is key to establishing the standard of your business’ digital presence and customer experience. Sitecore’s digital maturity model is broken into three stages.
Marketers can use the model to determine what their level of digital maturity is and how far they have to go. So, is your business stuck in its infancy or are you striding towards adulthood?
Having a ruler to measure their business’ growth against lets marketers stay goal oriented. For marketers, goals align business objectives with marketing strategies to keep your campaigns focused. Use the digital maturity model to guide your growth as a business.
Simply put, the digital maturity model revolves around customer experience. It outlines the baby steps that take a business from stagnant webpages to customer-centric digital activities. In case you’ve been living under a rock, it’s all about customer experience in the digital marketing world these days.
Companies focused on customer experience see higher engagement, improved conversion and better brand perception (according to Ensighten).
Sitecore features are customer experience focused to the core. Every aspect of the platform is designed to improve your digital maturity level. And with the recent release of Sitecore 8.1, these features have had a further boost.
Be brutally honest when assessing your business’ digital maturity level. Otherwise your progress could miss a fundamental step. Don’t rush through your digital adolescence and end up underdeveloped.
Our relationship with Sitecore means that our clients get the best from the platform. We’ve worked with companies like Saint Gobain, Welsh Water and Fairtrade to improve their digital maturity level using Sitecore’s digital maturity model.
If you’re already on Sitecore and you think your implementation is hurting your digital maturity, talk to us about an audit. If you want to know more about Sitecore’s digital maturity model and how it can help your business grow, get in touch.