It’s time to look ahead to 2015. Here are my guesses on what the new year will bring.
- Due to technology advances “Big Data” finally becomes realistic for most organisations
- Marketers have to adapt UX principles in order to meet their organisations engagement ambitions
- More emphasis on website engagement rather than just traffic
- Content even more focused and purposeful with ROI not measured solely by quantity
- More marketing and communications teams taking real ownership of their businesses CMS
- CMO elevating themselves at board level
- Responsive, mobile first, content first are the reality not just buzzwords
- The testing and research based approach becomes the differentiator in the Sitecore partner channel
- Connection to the CRM becomes the norm in projects
- A greater digital maturity among existing Sitecore customers with a real enthusiasm to get the most from the Sitecore platform especially around customer experience and engagement
