A digital journey with OPP, Kagool and Sitecore
Digital Trendspot is Sitecore’s flagship event for senior digital marketers and this year the theme is ‘Digital Nirvana’. We took the stage alongside Clive Thomas, Chief Commercial Officer at OPP to talk about how we have helped deliver their digital strategy.
Key aspects of OPP’s digital strategy involve driving more revenue through online channels and increasing cross-sell and up-sell opportunities with customers. We launched the first phase in their project, a new DMS ready website built on Sitecore, last year.
Another customer of ours, Justin Gale from Healthspan participated in a round table discussion on ‘what lifetime customers really mean’. Read our case study on how we delivered a new DMS ready Sitecore website for Healthspan to tight time scales.
Dietmar Dahmen an Enricher of People, Brands and User Experiences headlined Digital Trendspot this year. He explored how brands can take their customer experience to a whole new level. The whole event was a mix of inspiration, information and participation with presentations from a number of senior marketers across leading brands all discussing how they have achieved digital nirvana using Sitecore.
Find out more about Sitecore Digital Trendspot by following us on twitter using the hash tag #SitecoreTDS