Coronavirus and the stock market: FTSE 100 Digital Census

Coronavirus and the stock market: FTSE 100 Digital Census
30th September 2020

We uncover how leading businesses have performed digitally during the pandemic. Take a closer look at how coronavirus impacted digital performance in the 2020 FTSE 100 Digital Census.

How digitally mature is the FTSE 100?

Digital transformation has moved quickly in previous years. Putting pressure on organisations to evolve with new technology and consumer expectations. The COVID-19 pandemic has transformed consumer confidence, with anxiety levels pushing employees to work remotely. We carried out in-depth testing and analysis around core aspects of digital effectiveness in the FTSE 100.

Our 2020 FTSE 100 Digital Census report uncovers the digital maturity of leading organisations. The report highlights strengths and weaknesses of the UK’s leading organisations’ digital marketing and website performance. Our analysis uncovers some great opportunities that big businesses are missing out on.

Coronavirus and the stock market: The analysis

Our researchers analysed the digital effectiveness and maturity of the FTSE 100 businesses. Performance was evaluated on factors such as: email marketing, search marketing, video marketing and social media. Organisations were given scores for their performance in 10 different categories. This was then combined to determine their rank in the Digital Maturity League Table.

The report includes:

  • The Digital Maturity League Table
  • A detailed analysis of the core aspects needed for successful digital marketing
  • Insights and statistics that highlight digital transformation
  • Recommendations for implementing best practice

FTSE100 Digital Census CTA

Who are the digital leaders during the pandemic?

We partnered with Sitecore to test, analyse and uncover which organisations are digitally mature, and which aspects of digital businesses are struggling to perform well in.

Download the 2020 FTSE 100 Digital Census report to learn insights on digital marketing and how to overtake the competition in an exciting market.