Digital marketing for financial services

Digital marketing for financial services
27th April 2020

How digitally mature are UK building societies?

The financial services industry is undergoing a digital transformation, it’s putting pressure on building societies to evolve with technology and consumer expectations. Building societies must deliver seamless customer experiences across all touchpoints to accelerate ahead of competition. The 2018 Building Societies Digital Census revealed the strengths and weakness in digital marketing for building societies. Our 2020 report carries out comparative, in-depth testing and analysis around core aspects of digital effectiveness in the financial services sector. The report focuses on The Building Societies Association ‘Top 40 UK Building Societies Fact Sheet 2020’.

Our 2020 Building Societies Digital Census reports uncovers the digital maturity of building societies, with comparative data based on the growth of building societies between 2018 and 2020. We’ve discovered opportunities that building societies are missing out on.

It’s time for the financial services sector to re-asses it’s digital transformation strategy.

Evaluating financial services digital effectiveness

Our researchers analysed the digital effectiveness and maturity of the UK’s top building societies, comparing data produced in the 2018 report. Financial services digital marketing performance was evaluated on factors such as:

Building societies were given scores for their performance in nine different categories. This then combined into a score to determine their rank in the Digital Maturity League Table.

The report includes:

  • The Digital Maturity League Table
  • A detailed analysis of the core aspects needed for successful financial services digital marketing
  • Insights and statistics that highlight digital transformation
  • Comparative data and insights between both 2018 and 2020 reports
  • Recommendations for implementing best practice

2020 Building Societies Digital Census Kagool

Who are the UK’s leaders in digital marketing for financial services?

Learn which building societies are digitally mature and which aspects of digital the industry has improved on from 2018.

Download the 2020 Building Societies Digital Census report to discover unique insights to digital marketing for financial services and what tactics organisations should implement to overtake the competition in an exciting market.