Gartner Magic Quadrant 2020

Gartner Magic Quadrant 2020
18th February 2020

Sitecore remain positioned as a leader for the third consecutive year by Gartner, in their analysis of digital experience platforms.

The Gartner Magic Quadrant 2020 for digital experience platforms (DXP) has been announced. Sitecore has retained their leading position for a third consecutive year. Achieving high scores for ‘ability to execute’ and ‘completeness of vision’. This demonstrates their vision of empowering brands to deliver meaningful and personalised experiences at scale.

You can explore previous reports Gartner Magic Quadrant 2019 and Gartner Magic Quadrant 2018 to learn how the market has evolved over the years.

What is Gartner’s Magic Quadrant?

Gartner Magic Quadrant is a series of market research publications produced by Gartner. It helps enterprises evaluate which platform will best suit their needs. Selecting the right platform can mean enhanced customer experiences. The report evaluates vendors based on exceptional ability to execute and completeness of vision. There are four quadrants that vendors can be classified as:

  • Leaders:

Leaders are vendors who score high on both criteria’s. Leaders are usually vendors who are established organisations with a strong customer base.

  • Challengers:

Similar to leaders, challengers lack vision but have the opportunity to transform into leaders.

  • Visionaries:

Visionaries are usually smaller businesses, that lack the ability to execute visions.

  • Niche players:

Niche players are typically start-ups or newer companies lacking both vision and execution.

How does Sitecore compare?

The Gartner Magic Quadrant 2020 report has seen some major shifts, with the addition of new entrants and leaders. It’s essential for CMS platforms to evolve to meet technological advancements and customer needs.

Gartner analysed the strengths and weaknesses of each leader. We’ve summarised the key points for you, but you can read the full report here.

Gartner Magic Quadrant 2020


Gartner lists Sitecore’s key strengths as offering a broad set of digital experience capabilities. Specifically, for organisations with sophisticated digital marketing requirements. The DXP offers a range of features to benefit any customer. Whether that’s personalisation,  Sitecore marketing tools or Sitecore SXA.

A caution listed is Sitecore pricing. A common frustration amongst users is the lack of transparency on cost, combined with not getting the most out of the platform. Working with an experienced Sitecore Partner could help harness Sitecore’s powerful features and remedy these issues. These issues seem to be a common theme with most quadrant leaders, however, quality reflects the premium pricing offered for the DXP and the high ROI associated with sophisticated technology.

You can explore Sitecore features and learn in-depth whether the DXP suits your enterprise’s needs.

Adobe Experience Manager

Adobe Experience Manager (AEM) remained at top stop this year. It remains a strong choice for enterprises that have reached digital maturity. A key strength of AEM is its ability to deliver seamless experiences across multiple digital touchpoints, similar to Sitecore. A core weaknesses identified was its premium pricing.

Not sure which is best for your organisation? You can read more in a Sitecore vs Adobe Experience Manager guide.


Acquia is the primary vendor behind open-source platform, Drupal. The DXP has a great understanding of the industry which is reflected in product vision. However, although Acquia markets itself as an open-source platform, its pricing can resemble premium qualities.

You can learn more in a Sitecore vs Drupal guide.


Episerver has a strong digital marketing product portfolio, which is often favourable in contrast to confusing tech focused platforms. Gartner reports that it lacks brand awareness and visibility, which means the DXP is less frequently chosen by enterprises.

You can find out more about how Episerver stacks up against global leader, Sitecore in the Sitecore vs Episerver guide.


Liferay is a new entrant into the leader quadrant this year, replacing Oracle. The DXP has content management, analytics, digital commerce and other capabilities on offer to its user base. Gartner lists a key strength of Liferay is its good understanding of the DXP market, strong capabilities are on offer for extensibility and application integration which appeals to IT buyers.  However, organisations with mature digital marketing requirements find Liferay’s customer-centric functionality limiting.

Which DXP is right for me?

If you’re looking for more information beyond the Gartner Magic Quadrant 2020 to shortlist the best DXP’s for your organisation, using a CMS comparison guide can be a great next step. Alternatively, speaking to group of experts with over 20 years’ experience in creating enterprise level digital solutions is recommended.

We’re a long-standing top tier Sitecore partner, with decades of experience in helping enterprises leverage Sitecore to achieve their digital strategy goals.  Get in touch to speak to our expert team of certified Sitecore specialists or book a Sitecore Demo today.