Fusionworkshop win at Online Retail Awards

19th September 2014

Best 'Pharmacy and Health' website

Exciting news,Fusionworkshop and Healthspan were named winners at this week’s Online Retail Awards in London. Nutrition Expert from Healthspan and built by Fusionworkshop, picked up the award for best website in the Pharmacy and Health category at a ceremony that took place at The Royal Garden Hotel in London.

“We’re delighted to win this award for our work with Healthspan on Nutrition Expert. Sitecore gave us the ideal platform to take a ‘tablet first’ approach and use Sitecore’s Digital Marketing System (DMS) to deliver a rich user experience” Andy Ferries, Fusionworkshop

“Our Sitecore Partner, Fusionworkshop, thoroughly understood our aims and the needs of site users in creating a DMS driven site that keeps the user’s interests at its heart” Kirk Hullis, Healthspan

This is the 2nd major award for Nutrition Expert, after it won Best Retail, Wholesale and Consumer Goods website at the Sitecore Site of The Year awards.

Nutrition Expert is an ambitious community site which brings together hundreds of expert-written articles, supplement reviews and community discussions. It allows people to research products and ailments to help inform their purchase and has been a massive success since it launched. Conversions from search have doubled, bounce rate has halved, time on the site is up 30% and organic search traffic is up 70%.

Ease-of-use for Healthspan’s rapidly growing tablet user-base was a priority. With this in mind a responsive design was chosen as the best approach. This allows users the same rich experience whether tablet, mobile or desktop. This has paid off with over 50% of views now from mobile/tablet.

Powered by Sitecore, the site makes innovative use of Sitecore DMS to personalise each user’s journey by presenting them with highly relevant content, based on their previous behaviour. It also integrates with Pluck to power reviews, blogs and discussions.

Healthspan is the UK’s leading direct supplier of vitamins and health supplements with over 500,000 customers.

Fusionworkshop is an award winning digital agency and one of the UK’s leading Sitecore partners. If you think that your organisation could benefit from an award-winning customer centric design and personalisation, contact us.