Online Retail Awards finalist

24th June 2014

Fusionworkshop and Healthspan/Nutrition Expert reach final

Healthspan responsive design site Nutrition Expert has been recognised in the ‘Pharmacy and Health’ category of the Online Retail Awards. The finalist showcased an innovative approach to SEO as well as offering users a highly relevant rules-based experience. The team achieved this result using Sitecore CMS and DMS to score content and deliver an automated and personalised user journey.

Online Retail Awards Managing Director Matthew Davies said that the awards were the most successful year to date, with the panel facing a difficult job in judging the large amount of entries. “The judges unanimously agreed that entries were of a very high standard and the final decisions were subject to much debate among the panelists. The trend towards high quality entries continues in 2014, with a high percentage of creative submissions validating their entries with clear statistics.”

During development a responsive web design and development was chosen as the best approach to a multi device solution. Every interaction was designed to be clear and simple, taking advantage of the tablet, mobile and desktop experience such as:

  • Interactivity – different mind-sets for ‘touch’ rather than ‘click’
  • Slideouts –using functionality the user expects
  • Dropdowns – using the platform’s native functionality

Nutrition Expert is already a digital award winner, having been crowned Best Retail, Wholesale and Consumer Goods Website at the Sitecore Site of the Year Awards, 2013.

The winners of the 2014 Online Retail Awards will be announced at the dinner ceremony, on Tuesday, 16 September at the Royal Garden Hotel, Kensington, London.