Sitecore Analytics or Google Analytics - head to head
Sitecore Analytics and Google Analytics (GA) are valuable digital marketing tools. They provide data analysis and reporting to measure website performance and marketing campaign effectiveness. Campaigns can then be optimised to be more successful.
Whilst Sitecore Analytics and Google Analytics are similar tools there are a number of notable differences. The tools can complement each other well and each offers a number of different advantages:
Sitecore Analytics boast a number of advantages to digital marketers:
Sitecore is the world leading customer experience platform. Its success has been built on the way it collects and uses individual customer data. Its analytics let you really drill down into every single customer.
The Google Analytics platform has a number of positive features:
Google Analytics can be extended using its API but this requires significant development effort. Because it sits outside of your platform you will struggle to achieve the level of integration possible with Sitecore Analytics.
Any digital marketer with Sitecore Analytics at their fingertips is in an enviable position. However to be best in your market you should use both tools. They’re different products that suit different circumstances. Both are market leaders at what they offer.
Sitecore lets you look deeply into individual customers and measure their engagement with your brand. Across whatever device they’re using. You can get a level of detail that’s simply not available with GA. Plus you can use the data collected to automate and personalise content on the fly.
Google Analytics is easy to set up and use. And it’s great for reporting on your headline metrics – Site visitors, sessions, bounce rate, audience breakdown and acquisition etc.
Kagool is one of the UK’s leading Sitecore partners. We’ve lots more information on Sitecore Analytics so get in touch if you want to find out more. If you’re new to Sitecore we offer a free Sitecore demo.