Sitecore Customer Engagement Platform

22nd November 2018

Learn how Sitecore can help organisations deliver seamless integrated campaigns that drive conversions and enhance customer experiences

The Sitecore Customer Engagement Platform is a sophisticated solution that allows seamless cross-channel customer experience management for organisations. The platform provides marketers with a comprehensive toolbox that is geared towards driving amazing results for businesses whilst creating great experiences for customers.

The Sitecore Customer Engagement Platform is convenient, efficient and effective for businesses that need to manage their websites, email marketing and social media. The dashboard pulls all reporting into one single view and is built to help organisation personalise content across their channels to improve conversions and enhance user experienceSitecore features are each geared to maximise traffic potential and to help organisations achieve their digital goals.

Measuring success with the Sitecore Customer Engagement Platform

Sitecore’s engagement analytics extend beyond standard metrics such as click through rate (CTR) or page views. This tool gives users the valuable insight of how good the engagements were and help inform where budgets are best spent. Marketers have the power to measure, compare and visualise campaign performance, whilst learning quickly which channels or content is having the best impact on customer engagement, brand awareness and delivering quality leads.

Sitecore analytics complement other Sitecore experience features in the software’s marketing tool portfolio to help inform digital marketing strategy and build strong customer relationships. These include:

  • A/B testing
  • Multivariate testing
  • Sitecore personalisation

Create personalised experiences with the Experience Editor

Customer engagement is a long-term objective for a lot of organisations as retaining customers costs less than acquiring new ones. The Sitecore Customer Engagement Platform can give organisations the best of both acquisition and retention.

Using the Sitecore personalisation and the Experience editor, organisations can test and customise whole pages or individual elements such as text or images. This helps marketers determine which content is shown and when, depending on the user’s previous behaviour on the site or demographic information.

Sitecore is a powerful data-driven platform, that can transform how an organisation engages with its audiences. Using personalisation to help identify target audiences and how to successful engage with them is just the tip of the iceberg.

It can also be used to nurture existing customers or re-engage previous customers. By using previous actions and customer insights, marketers can use Sitecore to design personalised offers that will keep the conversation going and increase retention rates.

Enhance your customer experience with automation

Sitecore marketing automation has the potential to take customer engagement to new levels. Organisations that apply automation to their digital strategy can benefit from capturing quality leads that are already close to the decision-making finish line. Automation has the advantage of delivering targeted content that is relevant and timely to the user journey, engaging them at the optimum time to influence conversion.

Another obvious benefit to implementing marketing automation, is the business hours it saves. Applying automation to send personalised content via multiple channels leaves more time for organisations to focus on other important tasks that will help achieve their goals and build customer relationships.

How can your organisation benefit from Sitecore?

Contact us today to learn more about the benefits of Sitecore or to book your Sitecore demo. As a Sitecore Platinum Partner with more Sitecore Most Valued Professionals (MVPs) than we can count on one hand, we’d love to answer your questions and discuss how we can help you get great results from Sitecore.