10 things UX designers love about Sitecore
At Kagool, we’re dedicated to achieving the best Sitecore design for our Sitecore projects. Our chief goal is to create the best solution for the customer’s needs. Good design isn’t just about visual appeal but making sure the user experience is easy and intuitive. We always bear this in mind when designing Sitecore websites.
We think responsive and mobile first when it comes to Sitecore design. Sitecore gives us more control over what can be displayed on a device. Sitecore’s adaptive design features make it easy to enhance websites for specific devices and screen sizes. Especially with the release of Sitecore 8.1 and improvements to Sitecore device detection. The process of adaptive design is more personalised and automated.
Sitecore gives us the opportunity to tailor every user’s experience based on their location. For instance, on an ecommerce website, we can use Sitecore’s geo-location capabilities to show them offers which are relevant to their region. The intuitive nature of Sitecore design gives your website the best chance of targeting specific users.
The separation of presentation from content is a key feature of the Sitecore content management system. We use content modelling and other techniques to establish a clear hierarchy and structure. Content can then be used and re-used from a central source. You only have to update it in one place to make changes across multiple applications. This saves time for designers because we don’t have to redesign elements each time the content changes. So your website stays up to date while keeping the design consistent.
With the rise in mobile browsing, apps are becoming more attractive to customers. A sleek and easy to use mobile app can really push brands ahead of the competition. With Sitecore it’s easy to serve and update content for your app directly from Sitecore. This helps you create compelling mobile app experiences for Android, iOS and Windows devices.
Sitecore makes it easy to build pages out of objects and elements. These can be used and reused across your site. The nature of the Sitecore architecture is object-based, making content creation and management easy. From a design perspective, this helps keep a consistent look and feel across your site. Designers don’t need to worry about a particular set of pages looking different from other on the site. Sitecore’s design gives you the freedom of modularity within a set of rules that designers can define.
Sitecore responds to visitor data in real time. So you can use social proof, scarcity and other forms of persuasion to enhance the customer experience. For instance, you could show customers which products are most popular. Or which best suit the interests of individual users. All in real time.
Testing is the most effective way to find out which Sitecore design features are influencing your customers. With A/B and multivariate testing Sitecore can track users throughout their journey. This lets you see test potential design changes and measure how successful they could be. Sitecore’s testing capabilities are highly flexible and there are no limits to the number of tests you can run at once.
The comprehensive capabilities of Sitecore Analytics gives Sitecore designers better insight into how users behave. Sitecore measures both the quantity and the quality of each interaction. For example, path analysis gives marketers insight into the most valuable user journeys happening on their site. For designers, this shows us where to focus the design elements on a page and where to improve.
Sitecore lets us design multiple experiences from a centralised set of data and content. Sitecore design capabilities make it easy to create multiple websites with a consistent look and feel. This flexibility means content can also be repurposed for social media and other channels. Sitecore helps you create a connected experience across multiple brand sites and channels.
Sitecore personalisation features let you recognize patterns in your visitors’ behaviour to influence the user experience. By identifying users’ behaviour patterns, you can shape Sitecore design to appeal to individual users. You can progressively personalise the experience as you gather more insight about each individual prospect or customer. Whether they’re a one-time or frequent visitor, content and design can be personalised to keep the visitor interested.
It takes more than nifty Sitecore features to supercharge Sitecore design. The selection above are just some of things that make Sitecore stand out from other enterprise website content management systems we’ve worked with. But each project helps us to explore its capabilities.
Because we’re exclusively Sitecore, our UX and Design team have the freedom to discover the best features and techniques. This is what makes our approach to enterprise website design outshine other partners’.
At Kagool, we’re proud to be a leading UK Sitecore Partner. If you want to know more about Sitecore design for enterprise websites, we’d love to hear from you. If you’re new to Sitecore we offer a free Sitecore demo.