And why it matters to marketers
Just what is customer experience? It’s the entire interaction between your company and the customer. Consisting of key touchpoints in the customer-business relationship, the customer experience is measured by the quality of those interactions as a whole.
According to Ensighten, commitment to great customer experience has four benefits for digital marketers:
Consumers have a vast amount of choice for any given service these days. It’s no longer enough to have the best product, you need to be giving the best customer experience. To manage their customer experience, marketers must be aware of the key touchpoints between the business and the customer.
A great customer experience relies on consistency and quality through these key points in your relationship with the customer.
These days the customer is in control, so it’s the marketer’s job to treat each customer to a tailored experience. One which will keep them coming back. To provide the best customer experience, marketers must:
Sitecore can provide you with the tools for delivery. It’s a rich, extendable platform with plenty of features that put power back in the hands of marketers. There are some prominent Sitecore features which aid marketers in achieving great customer experiences:
Here at Kagool, we understand how vital it is for businesses to provide a great customer experience. Our Sitecore expertise will help you to get the best from Sitecore and its many features. We support our clients through implementation of the CMS, integration with other systems and any further training you may need.
To see how Sitecore can benefit you, contact us and arrange a Sitecore demo. We are one of the UK’s leading Sitecore partners. Get in touch with our award-winning team for assistance with Sitecore pricing or any other questions you have.