We are passionate about Sitecore. Let us explain why.

19th March 2015

How about a simple non-technical explaination by two technical experts?

Sitecore MVPs are the elite of developers in the Sitecore World. There are very few in the UK and two of them work at Kagool. Let’s introduce Martin and Mike.

They can be found writing or presenting impressive thought leadership articles concerning the technical world of Sitecore development. You will find their technical thoughts in our Tech Channel, or links to their blogs via their profile pages.

Whilst they love working technically complex projects, they also talk human so we asked them to take pull up a chair and explain simply what makes Sitecore so special.

I’m Mike Robbins, senior consultant developer and Sitecore MVP.

People often ask why Sitecore.  So the first major advantage of using Sitecore is it’s an object based CMS, rather than page based CMS.  This allows Sitecore to have a clear separation of concerns.  So your presentation is pulled away from your content.  This allows you to then personalise your experience more, so you can re-use content in multiple areas of the website and across multiple channels.

Hi, my name is Martin Davies, I’m a consultant developer at Kagool and I’m a Sitecore MVP.  One of Sitecore’s main strengths is its architecture.  It’s been built on a really modular framework, meaning that you can swap things in and out.  If you don’t like the way Sitecore does something out of the box, then you can tweak it or even completely replace that functionality.  Unlike other systems, Sitecore has been built from the ground up to be extendible and flexible, so as a developer that makes it really good to work with and for customers it means that they get the most customised system they could have.

(Mike) Sitecore is built on the ASP.net framework.  This means that you’ve got the power and flexibility from Microsoft, from a Microsoft supported framework, that gives the extendibility and the security to build enterprise level applications on. Due to the strict separation of content away from presentation, this gives the market the power to personalise every experience for each individual user.  Sitecore isn’t just a CMS.  It’s a fully integrated platform.  This means marketers can use a single interface to manage all websites, microsites, social and email campaigns.  So there’s no need to use multiple systems to manage your content.  This means you don’t duplicate content across multiple channels.  It also gives you a single interface to report on.

(Martin) Sitecore contains a full marketing suite, so it lets you manage email campaigns, it allows you to personalise content.  It allows you to identify the most valuable visitors that are coming to your site as well as lots of other things related to marketing.  Now other tools on the market allow you to do these things individually, but Sitecore brings everything together into one system, making it seamless and easy to manage.  Moving forward, Sitecore’s got things on its road map like machine learning and the ability to create intelligent multi variant tests. So these things are already being built into the system and it means that it can be future proofed.  As a developer, I love working with Sitecore because it offers me so much in the way that I work, but also it’s great for customers too because it allows them to customise their experience completely.

(Mike) I think people should use Sitecore because of their forward thinking methodology.  Sitecore go on the idea of customers for life.  So they build them a platform that can see you from the beginnings of your company with digital, all the way through to a mature company.  I recommend using Sitecore.  They have a very impressive road map and as a future proof platform.