Why you should upgrade to Sitecore 9.4

28th February 2020

With each new update Sitecore helps digital marketers raise the bar on the experiences they can create for their audiences. Find out what benefits Sitecore 9.4 has to offer your organisation.

Marketing teams often are under pressure to be able to keep up to date with the latest technology, be ready to implement the newest digital trends, to understand how to be the most visible brand in their market, generate the most engagement and of course deliver a great ROI. Upgrading your website software is a straightforward way to alleviate these stresses. Sitecore 9.4 is expected to be released this summer, so now is a good time to start reviewing your current solution.

Three benefits to upgrading to the latest version of Sitecore 9

1. Meeting customer expectations

Its not a secret that audiences expect businesses to be available to them at any time, any where and across any device. Users have grown impatient with brands that neglect to embrace digital transformation and give little thought to giving their business to a competitor that is meeting their digital needs. In a digital subscription era where the likes of Netflix, Amazon and Spotify are offering instant or next day service to their audiences, wider industries cannot afford to ignore expectations.

To be able to power these seamless, personalised omnichannel experiences, organisations must equip themselves with the right tools and technology. Upgrading to the latest version of Sitecore empowers marketers to create and deliver what their users are expecting and much more.

2. Competitive advantage

The term ‘digital disruption’ isn’t a throwaway term. Digital innovation has turned industries upside down and it is a combination of customer expectations and competition within markets that’s done this. Firstly, the expectations would not have been there in the first place if no business first pioneered an idea, functionality, change of service model. The lesson here is this, if your organisation wants to remain competitive, then act on your digital ambitions – implement the latest technology and trends to avoid the risk of falling behind your competitors who got there ahead of you. The internet has given customers a lot of power, they have a global library of choices at the fingertips. Marketing teams must question – can we afford to fall behind the competition.

3. Harness the latest features to generate great results

Sitecore 9.4 is expected to have a lot of technical advancements that focus on making development and deployment teams’ lives easier. Operationally for projects, this could be a great win for efficiencies. The update is also anticipated to have exciting benefits with machine learning tools under the Sitecore AI brand. Marketers will likely be interested in the potential for automated segment analysis for your audiences. Upgrading with Sitecore 9.4 is likely to deliver even more sophisticated personalisation capabilities, that will help marketers quickly get closer to and have a deeper understanding of their visitors. In-turn offering the tools required to boost conversions and a more meaningful user experience.

Your organisation and Sitecore 9.4

We have got over 20 years’ experience in helping global organisations upgrade their Sitecore solutions to be able to deliver premium digital experiences for their users. We have more Technology Sitecore MVP’s than any other agency in the UK, so you’re in the best hands when it comes to reviewing your Sitecore instance.

With decades of experience, comes tried and tested techniques and processes. As a longstanding Sitecore Platinum Partner we can review your current solution with our ‘Sitecore audit’ to help identify where you could be getting more from the platform and whether you’d experience any challenges upgrading. To find out more or to have a chat about your current situation, contact us – we’d love to help.