Leeds Beckett University

Transforming Leeds Beckett University’s digital roadmap

Choosing where and what to study is a complex customer journey with a huge amount of variables and influences. Delete / Kagool have tackled our challenges, developing a strategy which has delivered both strong results and excellent value for money.

CHARLOTTE RENWICK, ASSOCIATE DIRECTOR OF CUSTOMER MARKETING, LEEDS BECKETT UNIVERSITY

Engage, Enrol, Support

We’ve partnered Leeds Beckett University since 2014, delivering a range of competition-beating digital products and services to attract, engage and support their 28,000-strong student body. Our shared objective has been to design a transformation roadmap that that builds the university’s brand and reputation whilst meeting the needs of stakeholder groups and end users. Most recently we’ve completely reimagined their website, realigning their technology to their future strategy.

Best in class customer experience

We have designed and built Leeds Beckett’s mobile responsive site on Sitecore 9.2, leveraging advanced features to deliver a best-in-class customer experience.  The programme includes complex stakeholder management, leading remote workshops and utilising collaborative online tools to plan, stategise and prototype requirements. We delivered our redesign collaboratively, taking Leeds Beckett’s new content strategy and developing an extensive Design System to create an engaging experience, driven by confident messaging and a bold brand identity. We have made content impactful for the user and flexible for the editors with over 100 components that can be used across different university teams. Expanding on our previous work involving personalising content by geographical location, several site components are now driven by a comprehensive tagging system that ensures content is dynamically surfaced, paving the way for more advanced personalisation.

Recruiting for the future

Our ongoing digital partnership with Leeds Beckett enables them to be the best in the business as we turn from digital engagement to enrolment. We are maximising conversion rates, managing the university's digital media spend and ensuring the site is easy to navigate with highlighted key content and CTAs. We’re now working together on Phase 2, focusing on additional areas of the website, such as taxonomy-driven dynamic industry hubs. With a whole CRM strategy project also on the go, Leeds Beckett is on track to enhance and retain valued relationships with prospects and current students.

Impact

  • + 275.60% Course applications from mobile devices
  • + 161.08% Returning UK visits to subject pages
  • + 41.47% Organic traffic
  • + 618.51% Keyword positions in top 3 Google results pages.