McCarthy Stone - Kagool

McCarthy Stone

Improving digital outcomes for leading home builder

Delete / Kagool’s approach has really helped us take our engagement through digital to the next level.

MARK GALE, SENIOR DIGITAL MARKETING EXECUTIVE, MCCARTHY STONE

Redefining the customer buying journey

McCarthy Stone, the UK’s leading retirement home builder, needed to refresh their digital experience, redefining the customer buying journey and bringing the business’s digital estate under one roof.

Transforming the sales and marketing strategy

We helped transform the company’s sales and marketing approach through a new customer engagement strategy and website, which drives a huge increase in business performance and operational gain.

High conversions for lifestyle proposition

Our award-winning Sitecore solution aligns the customer experience to McCarthy Stone’s lifestyle-focused brand proposition. A consolidation of multiple websites, the fully integrated mobile-first solution has improved conversion rates by +90% and a forward-thinking strategy on paid advertising has sent sales through the roof.

Impact

  • 1,055% rise in sales lead targets; covering the project cost in just 4 days from launch
  • 700% decrease in operational, staffing and licensing costs
  • £12.7m worth of additional leads in first trading quarter