Improving digital outcomes for leading home builder
Delete / Kagool’s approach has really helped us take our engagement through digital to the next level.
MARK GALE, SENIOR DIGITAL MARKETING EXECUTIVE, MCCARTHY STONE
Redefining the customer buying journey
McCarthy Stone, the UK’s leading retirement home builder, needed to refresh their digital experience, redefining the customer buying journey and bringing the business’s digital estate under one roof.
Transforming the sales and marketing strategy
We helped transform the company’s sales and marketing approach through a new customer engagement strategy and website, which drives a huge increase in business performance and operational gain.
High conversions for lifestyle proposition
Our award-winning Sitecore solution aligns the customer experience to McCarthy Stone’s lifestyle-focused brand proposition. A consolidation of multiple websites, the fully integrated mobile-first solution has improved conversion rates by +90% and a forward-thinking strategy on paid advertising has sent sales through the roof.
1,055% rise in sales lead targets; covering the project cost in just 4 days from launch
700% decrease in operational, staffing and licensing costs
£12.7m worth of additional leads in first trading quarter
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.