NTT is a global technology and intelligence solutions provider, mitigating over 2 billion security threats every year. NTT Ltd brings together the expertise of several industry leading companies across technology specialisms. As a result of the merger, NTT Ltd will become one of the largest IT vendors in the world and will join other global leaders with a London HQ.
“We were looking for a very strong Sitecore delivery partner. Kagool boasts a number of Sitecore MVP’s as well as well as having a solid track record in delivery.”
Senior Manager - Marketing Technology Services, NTT
NTT Ltd appointed Kagool to support a website integration programme as well as develop a technical solution leveraging Sitecore, in a phased approach. The first two phases of the project focussed on the design and development of a robust technical solution. Sitecore knowledge transfer was crucial to ensure that NTT could take ownership of the platform in their own environment. Ownership includes both technical support as well content management.
Subsequent phases of the project will focus on the integration programme. Crucial to the success of the integration programme; ensure that the user journey is not compromised in any way and ensure that all digital equity from the 28 brands is transferred over to the new site.
To coincide with NTT Ltd’s public announcement, the website had a hard go-live date of 1st July. It was essential for NTT Ltd that its digital infrastructure supported this launch and that the project was delivered by a trusted Sitecore Platinum Partner.
“We partnered with Kagool because we knew they had the expertise and shared vision to build a best of breed solution that we could move forward with on a global scale.”
- NTT
The site was built with Sitecore 9.1 using Helix principles, this will future proof the website and lay the foundations for further development. Sitecore’s marketing tools were used to ensure the re-use of templates and components for further sites and micro-sites. As part of the deliverables, we also developed a Tour de France micro-site for NTT as part of their team sponsorship, and a corporate site for the newly created holding company NTT Inc.
With the tight deadline given, the decision was made to work through requirements and build using an agile framework. This meant identifying and refining scope as we developed. Our design team provided design concepts for the NTT brand team to use as a foundation for the new brand entity. This was fed back to the product team who created the backlog which the development team delivered, focusing on specific goals and features for each sprint.
Our search marketing team provided strategic input around approaches to URL structure, keyword research, redirect strategy and full SEO technical specification to input to the backlog.
As a global technology company, it was important to NTT to use their own hardware and infrastructure. Our technical architects collaborated and consulted on architecture design with NTT and Sitecore to provide an optimal solution to meet their global needs. The requirement involved multiple cloud-based locations and databases, and integration of development, UAT, SIT and production environments.
We are also working on lead generation planning via integration with Eloqua.
“Kagool’s agile methodology aligned with NTT Ltd’s own approach to delivering projects and we were also impressed with Kagool’s SEO capability”
Senior Manager - Marketing Technology Services, NTT
Kagool is a top tier Sitecore Partner that helps enterprise organisations with digital strategy, website development and all aspects of digital marketing. Kagool has offices in London, Manchester, Cardiff and New York. For over 20 years Kagool has been partnering with companies to successfully deliver innovative projects that drive their businesses forward.
We have one of the UK's largest teams of Sitecore specialists. Our team of highly skilled digital specialists includes 5 internationally recognised Sitecore Most Valued Professionals (MVPs), that are ready to find smart answers to digital challenges in web design, development, UX, SEO, PPC or digital strategy.
Kagool's Microsoft Gold Partner accreditation means that customers can benefit from a unique set of Sitecore services, from web design and development, to 24/7 support and managed hosting on their private cloud, Amazon Web Services or MS Azure.
