Parkdean Resorts - Kagool

Parkdean Resorts

Delivering a liberating digital escape

Customer-focused strategy

Parkdean Resorts' ambition is to leverage the full value of its Sitecore DXP to dominate the UK holiday market, with a better understanding of user needs and a more customer-focused digital strategy. We’re partnering them on this exciting journey, focused on developing, refining and optimising each stage in the purchase journey to ensure a more personalised and seamless experience - and a higher ROI.

Transform, optimise, maximise

In the first stage, we’ve adapted our transformation programme to navigate new challenges caused by the pandemic; devising a strategy to optimise the current buying journeys and maximise conversion from the reduced number of website visitors. We’ve rapidly achieved a 61% increase in conversion for Holiday Home Sales but haven’t stopped there. We’re now refining and personalising the user experience across Parkdean Resorts’ entire digital estate. We’re developing a customer-first solution, informed by user research sessions and built around smart-thinking, visual design and innovative services.

Reimagined digital estate

We rebuilt the technical foundations of the website, making cost savings and improving digital efficiencies across the board. With solid foundations, we are now in position to leverage Sitecore’s features, developing a customer experience that will give Parkdean the competitive edge. As we continue to identify opportunities where digital can increase revenue for the business and deliver value beyond customer expectations, we’re excited to reveal Parkdean’s reimagined digital estate.

Impact

Converting website engagement into holiday stays....

  • 697K additional revenue in peak months
  • 17% uplift in revenue for holiday bookings
  • Reducing bounce rates from the landing page by two thirds