PRO14 Rugby

Fan-first engagement with a commercial spin

The Delete / Kagool team has everything we wanted in a digital partner – the ability to blend innovative design thinking with leading technical know-how, and an ambition to push boundaries with commercial pragmatism.

TOM LISTER, MARKETING DIRECTOR, PRO14 RUGBY

Market-leading fan first experience

PRO14 Rugby came to us with a mission to create a market-leading digital fan experience that provides the business with new commercial opportunities to increase revenues.

Redefining digital

We developed a platform that re-defines the digital experience of a rugby competition and increases PRO14’s brand reach. We created the best destination for fans to follow the competitive battle of teams at play, harnessing attention back from other media outlets as PRO14 engage in a whole new digital ball game.

Seamless multi-channel experience

Delete / Kagool partners with InCrowd and Stream AMG to deliver a seamless experience across the website and app, feeding a single fan view with fully integrated video and a live match centre. Fans are given exclusive access to the competition that can be personalised around their chosen team. From a marketing perspective, the membership programme enables essential database growth and the site’s value rose exponentially for sponsors through a controllable banner estate.