Royal Canin is the world’s biggest pet food brand, with 59 global markets. We partnered them to deliver a unified experience for customers in all markets and to be the central point for all Royal Canin communication across their digital landscape.
Initially we set up a global digital infrastructure to communicate a consistent message to pet owners across all markets. We consolidated 15 content management systems and 14 product repositories, aligning a wealth of data, understanding consumption and ranking product popularity. We drove business efficiencies and technology cost savings on a flexible and scalable digital ecosystem.
The new Sitecore solution is a best-in-class DXP for Royal Canin to market their products to the world. The hub empowers the business to optimise and manage its digital presence in all key regions, with automated localisation and the delivery of personalised recommendations at scale.