User testing

There’s no user experience without involving users. While experience, data, and analytics can tell a story, there’s no better truth than straight from your customers. Who said you can’t teach an old dog new tricks?

You’ll have some old hats and we have a few bright sparks, and that experience will take you pretty far. That said, the value of learning directly from your customers can’t be overstated; it will provide hard evidence for design and strategic decisions. From validating user needs and journeys to testing a new architecture or content, the value to your business of user testing shouldn't be underestimated.

Our approach to User Testing

Depending on where you are with your website or the maturity of your digital strategy, there are different research and testing approaches we can take. Each has their merits and efforts, but they all give you more context on how users perceive your brand and experience your service.

Personal insight

Nothing beats being among your customers, hearing them first hand and being able to question and dig deeper. Holding focus groups, interviews, and in-person testing sessions can give an incredible amount of insight into behaviour and expectations. And the evidence makes for a powerful case in deciding what features will give the most benefit.

At our Cardiff and Manchester offices, we have a test and observation room setups, where users can be taken through your site while being observed and recorded for analysis. We’ll create scripts and questions to make sure you get the most from the sessions, and provide reports for analysis and presentation.

user testing - personal insight


We appreciate that depending on your sector, users can be difficult to find, let alone pin down for testing sessions. In these cases there are a number of remote options that can suit the project. Whether it’s telephone interviews, online surveys, remote user testing, or using a testing platform and participant pool, we can still get valuable insight for decision making.

Online and remote options usually means we can gather a larger volume of data that can be analysed. This can then be used as a benchmark for testing and measuring future enhancements or concepts.