Private: Search Marketing
A successful Sitecore SEO strategy will help to:
With Sitecore, SEO best practice is easy to integrate into every piece of content on your site. Provided you have a solid solution that follows best practice Sitecore development. You’ll be able to input meta data and automatically optimise URLs. And as marketers know, time is valuable. So saving time means saving money.
But if you’re trying to fit SEO into an existing website, it can be time-consuming. Plus, if your Sitecore solution has a poor set-up, you’ll find optimisation pretty difficult. That’s why we always start SEO services with a full website audit.
We work from the inside out, fine-tuning your solution for top SEO performance. This means making sure that every page includes H1 and H2 tags, meta data, alt tags and canonical URLs. As well as improving your page-load speeds, general user experience and internal architecture (all of which affects SEO).
On top of that, you’ll get SEO expertise from Sitecore-certified digital marketers, strategists and copywriters. Using analytics, competitor and market research, we put together your Sitecore SEO plan. This involves optimising and creating new content to target relevant keywords and phrases with high search volume, as well as link-building across your site and external channels.
We track your SEO performance, providing monthly reports on ranking positions, site visits and conversion. Higher ranking content ultimately captures more visitors and increases conversion. And, as part of a connected digital strategy, SEO plays a key role in reaching business goals.