Sitecore multivariate testing

In Sitecore A/B testing only one variable is changed. But, Sitecore multivariate testing lets you change a number of variables on the same page, at the same time. The goal being to determine which combination of elements performs the best.

Sitecore multivariate testing gives more detailed insight into complex customer behaviour. And, with continuously testing and implementing winning variations, you can build off of these insights to increase conversion.

Why should you use Sitecore multivariate testing?

Using multivariate testing can be helpful when there’s more than one element on the page that can be optimised to improve a single conversion goal such as sign ups, clicks, form completions, or shares.

A well-thought out multivariate test eliminates the need to run several, sequential A/B tests on the same page with the same goal. Instead, the tests are run concurrently with more variations in less time.

How we use Sitecore multivariate testing to improve engagement

Our UX experts can make suggestions for changes to page elements which are likely to help you reach business goals.

Like Sitecore A/B testing, we use Sitecore multivariate testing to try out different content and design aspects with a common goal.  With A/B testing you might optimise your promotional panel by testing users’ responses to red or blue. While multivariate testing could involve testing various combinations of a panel that’s red or blue, does or doesn’t include an image and has “Sale!” at the top or bottom.

With so many variables, multivariant testing takes the guesswork out of offering better UX and reaching business goals. Plus, the more you test, the more you’ll learn about your customers and optimise future marketing.